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Open to New Opportunities

Pushpendra
Singroul

Community Manager

+ Social Media  ·  New Delhi  ·  4 Years Experience

I build communities people actually want to be part of — Discord servers, creator networks, in-app ecosystems — and the social media engine that fuels them.

Let's Talk See My Work

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Currently at

Rooter · New Delhi
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0K+
Discord Members
0+
Creator Network
0M+
Monthly Views Peak
0
Users in a Single Day
0%
CAC Reduction
0 Yrs
Experience
About Me

Community is
my craft.

I'm a Community Manager at Rooter — India's gaming live-streaming platform. For 4 years I've built communities from scratch: Discord servers, creator networks, in-app content verticals, and regional WhatsApp groups.

On top of that, I manage social media channels and run paid campaigns — so I understand both the human side of community and the data side of growth.

Results: 130K+ Discord members, 300+ active creators, 49M monthly views at peak, and a 60% reduction in paid CAC.

Community BuildingCreator ProgramsDiscordUser RetentionInstagram GrowthMeta AdsGoogle AdsInfluencer MarketingContent StrategyCapCut
Community Manager
Rooter
Nov 2024 – Present · Current Role
Community Executive - 2
Rooter
Feb 2023 – Nov 2024 · 1 yr 9 mos
Community Executive
Rooter
Feb 2022 – Feb 2023 · 1 yr
B.Tech – Mechanical Engineering
SISTEC, Bhopal
Graduated 2022
My Expertise

Two strengths,
one person.

Community Management
Core role · Primary expertise
Discord Server Management — Built & scaled servers from 20K to 130K+ members with events, challenges, and engagement systems
Creator Program Design — Recruited, managed & monetized 300+ content creators with full monetization frameworks
In-App Community Building — Launched long & short-form video verticals, onboarding 200+ and 300+ creators respectively
User Retention Strategy — City-wise WhatsApp groups, store ratings, and D1 retention improvements through community programs
Events & Contests — Recurring engagement campaigns that sustained creator & user loyalty over 4 years
Product Collaboration — Translated community feedback into shipped product improvements with tech & product teams
Social Media
Additional strength · Actively handled
Instagram Growth — Built 2 brand pages to 100K+ and 60K+ followers organically in 3 months from zero
Short-form Video / Reels — Managed Reels creator vertical; peak 49M views/month; produced a 13M-view viral reel
Meta Ads & Google Ads — Ran paid campaigns delivering 40K–60K daily users; reduced CAC by 60%
Influencer Marketing — Partnered with gaming & tech influencers on Instagram & YouTube for viral campaigns
YouTube Strategy — Grew creator-led channels from 0 to 50K–300K subscribers in a year
Analytics & Reporting — Weekly KPI tracking: reach, engagement rate, CPR, CTR, watch time
Community Work

Everything I've built
as a Community Manager

130K+
Discord Members
(from 20K)
300+
Active Creators
in Network
49M+
Monthly Views
Peak (May 2023)
550%
Discord Growth
20K → 130K
200K+
Watch Hours/Month
(Short-form)
20L+
INR Monthly
Creator Donations
200+
Long-form
Creators Onboarded
4
Years Building
@ Rooter
Creator Program
Rooter Reels Creator Network
Built the Reels vertical from scratch — recruited 300+ creators across BGMI, Free Fire, GTA, Minecraft & Valorant. Designed monetization framework, content guidelines, and performance tracking.
→ Peak 49M views/month
Discord
Rooter Discord Community
Scaled official Discord from 20,000 to 130,000+ members. Ran events, game challenges, giveaways, and built a moderation system to keep the community safe and active.
→ 550% member growth
Long-form Video
Long-form Video Vertical
Launched a brand-new long-form video category inside the Rooter app. Onboarded 200+ creators, built creator income programs and retention strategies across multiple game titles.
→ 12M–20M monthly views
Regional Communities
City-wise WhatsApp Groups
Established geo-targeted WhatsApp communities for localised player engagement across Indian cities — directly improving returning user rates and platform stickiness.
→ Improved D-7 retention
Streamer Program
In-App Streamer Donations
Worked with Rooter streamers on the in-app Diamonds donation system (similar to YouTube Superchat). Built community around top streamers to drive consistent donation revenue.
→ INR 20L+ monthly avg.
Product Feedback
Community → Product Loop
Worked with product and tech teams to translate community insights, complaints, and feature requests into shipped improvements — measurably improving D1 user retention.
→ Improved D1 retention
Built 300+ creator community from zero
Recruited, onboarded, trained, and retained 300+ gaming creators with no existing framework — built the entire program including monetization, guidelines, and performance tracking.
Discord: 20,000 → 130,000+ members (550% growth)
Grew Rooter's Discord from 20K to 130K+ members through structured events, game challenges, engagement campaigns, and community moderation — no paid growth.
49M views in a single month through creator community
The Reels creator network hit a peak of 49M views in May 2023 through structured content planning, creator coaching, and performance-based content strategy.
Sustained INR 20 Lakh+ monthly in creator donations
Through streamer community building, gifting campaigns, and engagement programs around the in-app Diamonds system — maintained INR 20L+ monthly donation revenue consistently.
Community insights directly improved D1 user retention
Worked closely with product & tech teams to convert community feedback into shipped product features — resulting in measurable improvements in Day-1 user retention.
Social Media Work

Channels I've grown
& managed

Platforms and pages I've directly grown or managed. Add your links below — hirers can visit them directly.

Instagram — Free Fire Page
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100K+Followers
3 monthsTo reach 100K
100%Organic
Built from 0 to 100K+ followers in 3 months with pure organic content strategy — zero paid spend.
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Instagram — BGMI Page
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60K+Followers
3 monthsTo reach 60K
100%Organic
Grew from 0 to 60K+ followers in 3 months using 100% organic gaming content strategy.
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Rooter Discord Server
Official Rooter Community
130K+Members
550%Growth
20KStarted from
Managed & scaled from 20K to 130K+ members through events, challenges, and active moderation.
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YouTube — Creator Channels
Multiple managed channels
300KMax subs
1 yearGrowth period
Grew creator-led channels from 0 to 50K–300K subscribers in under a year through content strategy & SEO.
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Reddit
Gaming Subreddits
ActiveManagement
Managed Reddit community presence for Rooter — engagement, announcements, and community interaction.
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Twitter / X
Rooter Official
ActiveManagement
Managed Twitter/X content strategy, community interaction, and platform announcements for Rooter.
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Instagram
Built 2 brand pages (Free Fire + BGMI) from 0 to 100K+ and 60K+ followers in 3 months organically. Managed multi-format strategy (feed + Reels). Executed influencer campaign producing a 13M-view Reel driving 70K+ installs.
100K+Peak followers
Discord
Full management of Rooter's official Discord — member growth, events, moderation, support channels, and community health. Scaled from 20K to 130K+ members.
130K+Members
YouTube
Designed and executed content strategies for Rooter's official and creator-led YouTube channels. Grew channels from 0 to 50K–300K subscribers in under a year through posting calendars, game trend alignment, and SEO.
300KMax subs
Reddit
Managed community presence on relevant gaming subreddits — posted updates, ran AMAs, engaged with user comments, and used Reddit insights to inform broader community strategy.
ActiveManagement
Twitter / X
Managed official Rooter Twitter presence — content scheduling, announcements, trend participation, and community interaction aligned with platform campaigns.
ActiveManagement
Meta Ads
Ran full Meta Ads campaigns — creative scripting, audience targeting, A/B testing, and performance optimisation. Achieved 40K–60K new daily users and 60% CAC reduction.
60%CAC reduction
Google Ads
Managed Google Ads campaigns contributing to the 98,300 single-day user acquisition record through winning creative strategies and advanced targeting optimisation.
98.3KUsers in 1 day
13M
Views — Single
Instagram Reel
70K+
App Installs from
1 Reel
100K+
Organic Followers
(3 months)
60K+
Organic Followers
(3 months)
60%
CAC Reduction
Meta & Google
98.3K
New Users in
a Single Day
300K
Max YouTube
Subscribers
1.8M+
Monthly Installs
via Paid Campaigns
Skills

Community-led.
Social-powered.

Community & Engagement
Community Building
Discord Management
Creator Programs
User Retention
Events & Contests
Social Media & Content
Instagram Growth
Short-form Video / Reels
Content Strategy
YouTube Strategy
CapCut Editing
Paid & Performance
Influencer Marketing
Meta Ads Manager
Google Ads
Campaign Optimisation
Analytics & Reporting
Platforms & Tools
Discord
WhatsApp
Reddit
Instagram
YouTube
Twitter / X
Facebook
Meta Ads Manager
Google Ads
CapCut
Canva
Instagram Insights
YouTube Studio
Google Analytics
Get In Touch

Ready to build
your community?

Open to Community Manager, Social Media Manager, and Growth roles. Let's talk about what I can build for your team.

Email
psingroul569@gmail.com
Phone
+91-8085206237
Location
New Delhi, India
Send me an email